CAPTANDO LEADS
COM EMPATIA

Com o propósito de personalizar ambientes para o melhor bem-viver, a Casttini é uma empresa gaúcha que produz mobiliário para todos os ambientes da casa. Hoje com 6.000m² de parque fabril, a empresa iniciou suas atividades em 1993, na cidade de Bento Gonçalves, em meio ao maior polo moveleiro do país. Hoje possui lojas em todo o território nacional.
Clientes desde 2013, ao longo do último ano a Casttini passou por uma reestruturação do branding ao serviço, e seu canais digitais precisavam refletir o novo propósito e momento. Ao entender as personas da marca, seus objetivos e jornadas, pudemos desenvolver campanhas digitais em harmonia com estas características, conectando empaticamente os consumidores à marca.

CRESCIMENTO de 49x
no número de CONVERSAS INICIADAS

* após 11 meses de trabalho

27% de conversão
EM LEADS QUALIFICADOS

12% de crescimento no
envolvimento com os
anúncios

24% de taxa de conversão
nos anúncios em
conversas qualificadas

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